“PRARAMBH” (PRODUCT LAUNCH)

For those who wish to become the pioneers in the market, here is a chance to work on the most critical, strategic, tactical and logical marketing plan to launch their new idea in the market. Prarambh is all about launching a new product, idea or service in the market, with help of advertising campaigns.

Guidelines for the game

  • In a team, there must be maximum 4 and minimum 2 participants from the same institute.
  • The game 'Product Launch' shall be played in 2 rounds, wherein, first round will be elimination round by the panel of judges and second round will be of final presentation by selected teams.
  • The PPTs and story board for preliminary round should be submitted by 27 January, 2018 on th mayurikjani@gmail.com
  • Change in presentation format and time allocated to each team is subject to the number of participation teams.
  • Guidelines for Elimination round:

  • A team should select a product or service which is creative and preferably non-existent, i.e. totally new to the market.
  • In this round, a team needs to make poster presentation (hard copy) of their selected product. Maximum two members of a team can give a brief presentation of 5 minutes summarizing complete idea of product launch plan.
  • Guidelines for Final Round:

  • Based on these presentations, a panel of judges will select 5 teams for final presentation on the basis of Product/ service newness, Creativity in Launching, Presentation and Integrated launch plan which may include product/ service description, STP, POP, POD, USP, launching plan, media vehicles, and communication strategy, along with story board.
  • The final presentation would be of 15 minutes followed by Question-Answer of 5 minutes.
  • Finalists have to include various creative marketing aspects like tagline, slogan, jingle, ad copies, poster etc. for the presentation. But this must be linked to your main PPTs.
  • Selected teams have to voluntarily present the presentation and act the story board within the allotted time frame of 15 minutes.
Registration fees: Rs.200 per team
Student Coordinators:
Gopi Patel - 8347533652

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